[a]list games Partners with GamersFirst to Launch Major Marketing Campaign for Popular Free2Play® Online Game “APB Reloaded”

PASADENA, Calif., August 18, 2011 – Digital game marketing company [a]list games today announced that it has partnered with GamersFirst to launch a global campaign for “APB Reloaded.”  The game is a popular Free2Play online shooter, attracting more than 700,000 players in less than three months of beta testing.  Now in open beta, GamersFirst secured a deal with [a]list games to entice new players to join the game, broadening its audience with a major marketing campaign that will highlight the impressive production value and game play quality it offers for free.

“We have an APB for those already playing in the fictional city of San Paro – get ready for a population spike,” said Steve Fowler, GM of [a]list games.  “We recognize ’APB Reloaded’ as one of the best values for players in the free-to-play category.   We think most players will realize this isn’t your average free game the moment they enter the game world and start customizing their character.  We’re thrilled to join GamersFirst in an effort to incent more people, including those accustomed to console-quality games, to give it a try.”

Powered by Epic Games’ Unreal Engine 3, “APB Reloaded” features stunning visuals and a rich game experience similar to what players expect in premium packaged games.  Players enter the immersive city of San Paro, the game’s open world setting, to take up the role of anarchist Criminals or street justice Enforcers.  Be it on foot or from the driver's seat, “APB Reloaded” melds player-on-player combat within a living city teetering on the edge of chaos.  Amidst the action, players are encouraged to take advantage of a robust set of customization tools that are second to none for an online shooter.  They can create avatars with exacting character traits, personalized symbols and clothing detail, modify vehicles, even mix their own game music, and then display their creations in special in-game social districts.

“Every day more players are discovering the amazing experience of ‘APB Reloaded’,” said Rahul Sandil, Senior Vice President of Marketing at GamersFirst. “It’s a one-of-a-kind game, designed at inception to push boundaries by blending the player-versus-player excitement of online shooters with the hugely popular open-world action genre.  By partnering with [a]list games and getting access to their marketing expertise and resources, we’re now poised to take the world by storm and make ‘APB Reloaded’ the first true next generation Free2Play mega-blockbuster.”

California-based [a]list games partners with independent game makers who have products with market potential but need marketing expertise, resources, and funding.  Founded by Ayzenberg Group, an innovator in game marketing for 17 years, [a]list games has in-house capabilities that cover everything required of a successful video game launch.  The company is led by a team pedigreed in all aspects of marketing, advertising and PR, and offers innovative audience-building programs designed explicitly for digital game developers targeting massively multiplayer online (MMO), free-to-play, console network, social and mobile game categories.

GamersFirst is a renowned world leader in Free2Play massively multiplayer online games, serving over 30 million gamers in 160 countries.  

For information on GamersFirst and “APB Reloaded,” please visit www.apb.com.

For more information on [a]list games, please visit www.alistgames.com.

About GamersFirst

GamersFirst, headquartered in Irvine, California, is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst has offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Fallen Earth, Sword2 and War Rock and future hits including APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.gamersfirst.com.  

GamersFirst is a service of K2 Network, one of the fastest growing companies in the fastest growing segment of the video game industry. Founded in 2001, K2 Network has established itself as a global leader in Free2Play online gaming, serving over 30 million gamers in 160 countries. The company’s portal, GamersFirst.com, offers a range of multiplayer online games as well as rich community features.

About [a]list games

[a]list games is redefining marketing for emerging categories in video games, as a pioneer go-to-market solution provider for independent digital game developers.  The company has an unprecedented business model designed from the ground up to address the booming yet cluttered market for online, mobile and social games.  Its strategy is combining product launch campaigns normally reserved for big budget packaged games with large-scale incentive programs run through a proprietary social play platform.  [a]list games is a division of Ayzenberg Group, a creative force in video game marketing and audience building for 17 years.  For more information, please visit www.alistgames.com.