Honesty Is The Best Policy, Even In Advertising
The world has changed radically. And no, we’re not talking about COVID-19.
With everything now discoverable, measurable and available in real-time, verifying the truthfulness of claims through independent data, social media and experts is now a given. Which means that after decades of ambiguity around the truth, the chickens are home to roost for advertisers.
Steve Fowler, SVP of A List Games, shares insights from his two-plus decades in the video game industry. With a past including the marketing of the original Halo, Fowler has witnessed broad shifts in game advertising, social communication and the mapping of consumer journeys.
Fowler dives into a discussion around honesty in advertising (as he says, “transparency is the best communication tool”) while also discussing the transformed relationship between players and game developers, pre-digital distribution, the history of games as products and the landscape-leveling impact of digital distribution.
Other topics discussed include automating retention-based marketing, AR/VR’s impact on community enhancement and more.
ABOUT A LIST GAMES:
When it comes to executing marketing and publishing campaigns, our leverage is 25 years of legacy and expertise in game audience building under our roof. With the Ayzenberg Group’s support, A List Games can tap into the Ayzenberg network to execute world-class marketing executions.
We love breaking from convention and adore the unprecedented. We offer scalable publishing solutions and negotiate “win-win” deal terms based on total investment. Got localization and QA handled? Great. Need help with user acquisition and first-party promotion?
Yeah, we can do that.
Led by passionate people with backgrounds in marketing and development at both the developer and publisher level, we have more than three hundred hit game titles in our collective portfolio.
For strategic leadership, our brain trust hails from Xbox, EA, Blizzard, Riot Games and FoxNext. We also have strong relationships in place throughout the industry, including development services companies capable of Q&A, Localization, Customer Service, Monetization and Production.